Based in Abidjan, Ivory Coast, Visuel Concepts creates advertising and printed materials for international and local brands. To capitalise on the rise in demand, the company looked to increase production capacity for three product lines: wallpapers, decorated canvases, and window and floor graphics made with adhesive vinyl.
Visuel Concepts looked for a latex ink solution that would integrate with its colour management and finishing equipment. After assessing two options, Visuel Concepts selected an end-to-end solution from Ricoh business partner Graphic Art Line, consisting of the
RICOH Pro L5160e large format printer, colour profiling software tools, and ongoing support services. The company also uses
ColorGATE Ultimate software to manage colour profiles, with the option of using ink saving functionality to minimise consumption and costs.
"We have developed a valued partnership with Graphic Art Line and Ricoh. Their comprehensive solutions provide Visuel Concepts with excellent print and colour management capabilities, and will help us to expand our range of indoor applications and to capture new business."
Mounir Younes, Founder and General Manager