This short film shows how PRT, a leading Italian print and communications specialist, based in TurIn, has invested in two Ricoh Pro VC40000 colour high speed inkjet printers for its transactional printing based output. In this film, company President, Riccardo Pesce, describes how participation in Ricoh's EDGE business development consultancy has delivered tangible benefits, including in the field of CRM (Customer Relationship Management). The performance of the Pro VC40000 systems is enabling PRT to deliver a highly responsive service to its clients, who have expressed high levels of satisfaction about the quality.