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Barmenia is one of Germany’s leading independent insurance groups.

The company offers a wide range of health, life, home and vehicle insurance policies to more than two million customers. Direct mail is the main commercial driver of the business.

Ricoh has helped Barmenia integrate technology that brings connectivity to its print communication. When customers receive physical communication, they can scan QR codes and connect to personalized web pages, where with a simple click they can interact with the company. In addition, the platform allows Barmenia to offer other services to its clients (cross selling), turning physical communication into omnichannel, connecting its clients so that they can access much more valuable content. Digital integration has transformed marketing in Barmenia. Customers can move from paper to digital, transforming communications into relationship and sales opportunities.

"MarketDirect Cross Media is an incredibly powerful marketing tool. We use it to add digital intelligence to print communication, which has significantly increased our conversion rate for direct marketing mailings," says Ansgar Schneider, Team Leader of output management of Barmenia.

  • Challenge: Customer Engagement, Digital workflows and processes
  • Industry: Financial Services, Other
  • Business size: Small & Medium Business
  • Service Line: Production Printing, Business Process Services

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