Graffica is Spain's leading design magazine. This film tells the story of how it set out to explore the question of creativity by publishing its 4th edition with 4000 unique covers. Graffica called on its printer Impresum equipped with a Ricoh Pro C7100x digital colour sheetfed press who partnered Ricoh and its FusionPro variable data software to fulfil the vision.
The collaboration was a huge success and the challenging objective was met. The magazine covers varied not only in terms of images but also in terms of colours and paper, with white toner used to provide additional impact. We hear from Graffica's editor about the incredible reaction to this unique achievement, including how this edition becoming Graffica's highest selling ever.
“The reaction to the magazine was fantastic. Every cover was different and people were asking how we did it. I am proud to say it is our best selling edition.”
Victor Palau, Editor, Gràffica Magazine
