Generation innovate: Look to the future
Discover the innovation challenges that SMBs face, now and in the future.
This study examines how SMB leaders approach innovation and the role technology plays in driving sustainable business growth. Key takeaways:
- European SMBs acknowledge disruption but are reluctant to change
- Many SMBs recognise the need to innovate for business survival
- SMBs predict their products and services will change in the next 5 years
- SMBs’ employees will be integral to the innovation process
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