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MarketDirect Cross Media Software

MarketDirect Cross Media provides you with pre-populated online marketing portals, ready-made templates and content to help clients easily deliver highly personalised targeted campaigns combining print, digital and online media.

MarketDirect Cross Media is suitable for all print service providers, creative agencies and marketing service providers.

With MarketDirect Cross Media print and marketing service providers can confidently expand their services, combining online and digital media components with existing print-based services helping clients choose the correct media mix for maximum impact via a complete online marketing service.

Customers with MarketDirect StoreFront can integrate MarketDirect Cross Media allowing cross media campaigns to be offered within MarketDirect StoreFront portals.

Features & benefits

Features:

  • Offer marketing services via easy-to-use online cross media portals
  • A single solution that integrates web, email, social media, mobile and print
  • Blend print and digital assets within an integrated campaign to achieve the best media mix/ impact
  • Deliver highly personalised and customised campaigns and marketing materials
  • A fast and easy way for clients to customize and execute sophisticated campaigns without significant IT investment, training or creative work
  • Specialised campaign workflow tools accurately control responders, non-responders and help analyse and react to campaign analytics
  • Test and refine campaigns before executing them

Benefits:

  • Differentiate your business and position yourself as a complete marketing services provider from design > production > execution > analytics
  • Provides a tool that eases clients day to day marketing and sales challenges, streamlines digital marketing campaigns and improves their impact
  • Helps link print and digital media to deliver successful targeted campaigns
  • Allow your clients to increase response rates via personalised and relevant marketing materials and integrated cross media campaigns
  • Customer retention, growth and improved profit margins for you and your clients

Related software & apps

  • MarketDirect StoreFront

    MarketDirect StoreFront

    A customisable internet-based storefront and communication platform for you to showcase your catalogue and manage print jobs.

  • Doc-Q-Manager

    Doc-Q-Manager

    Simple, powerful, module-based production print queue management for Central Reprographics Department functions and IT Data Centre variable data printing.


Related case studies

  • Barmenia

    Barmenia

    Barmenia is one of Germany’s leading independent insurance groups. Direct mail (DM) is the group’s main business driver. Until recently Barmenia’s DM campaigns had relied on postal and fax responses, but prospective clients can now respond electronically. Ricoh helped Barmenia bring digital intelligence to its print communication.