Ricoh Europe Announces Strategic Realignment in Ricoh South Africa to Strengthen Partner-Led Growth

3rd October 2025 - Today, Ricoh Europe announced a strategic transformation of its business model in Ricoh South Africa, transitioning to an Accredited Business Partner-only distribution model for its Office Print and selected Production Print operations. This transition is designed to enhance operational efficiency and unlock new growth opportunities through deeper alignment with its trusted network of Accredited Business Partners. 

This decision comes in response to evolving market dynamics and the need for a more agile, scalable, and customer-centric approach. Ricoh’s Accredited Business Partners already service Ricoh’s client base across South Africa, and this transition will further empower them to deliver exceptional value and service. 

“This is a pivotal moment for Ricoh South Africa,” said Tina Smith, CEO of Ricoh EMEA International Region. “By placing our Accredited Business Partners at the centre of our distribution strategy, we are reinforcing our commitment to long-term, sustainable growth - built on trust, loyalty, and shared success.” 

Upon completion of the transition, Ricoh will no longer operate a direct sales or technical service force in the Office Print market, focusing instead on enhancing operational efficiencies and delivering continued high-quality service to clients, through our Accredited Business Partners, which will strengthen our market position. 

This transformation aligns with Ricoh Group’s global strategy to drive digital innovation and customer value through strong local partnerships. It positions Ricoh to better serve the South African market with a leaner, more focused, and partner-empowered model. 

For media inquiries or further information, please contact: media@ricoh-europe.com