The Inkjet Revolution

Ricoh Europe, London, 22 September 2016 – When Ricoh launched the Ricoh Pro™ VC60000 we believed it would revolutionise the future of commercial print and open new worlds.

We designed the next generation, continuous feed, inkjet technology platform for graphic arts to excel at direct mail, marketing materials and book printing.

And it has.

The Inkjet Revolution

Since then clients from right around Europe have invested in this game changing technology, from Poland to the UK and from Finland to France; and strong sales growth is set to continue.

Central to the Pro VC60000’s success is its versatility, productivity and print quality made possible by our unique 1200x1200 dpi multi-drop inkjet technology.

Better than offset
An early adopter was Dutch graphics media solutions company Zalsman. It can now switch print flexibly between its offset and digital presses without increasing costs, but increasing flexibility.
Print quality was key to Adare SEC’s decision to make a multi-million investment in Ricoh systems, including two Ricoh Pro VC60000s. With a 60% increase in print resolution and our high density pigment ink it produces a better print finish across all applications.

Cost-effective flexibility
Poland’s EDC Expert picked Eastern Europe’s first Ricoh Pro VC60000 to increase production flexibility. It liked the ability to print transactional or advertising materials on standard paper, without any pre-treatment or the need for more expensive inkjet-treated papers.

Dutch full service print provider Pondres plans to address market developments and accelerate transformation with its refocus on inkjet printing production. It can now address quality demands for graphics in marketing collateral and introduce new products and services.

And German service and print group Haberbeck strategically invested to extend its digital print infrastructure to create a more agile customer offering.

Elsevier, one of the world’s leading publishers of high quality journals, added the Pro VC60000 to its list of validated High Quality inkjet print engines.

Other endorsements include from the Financial Times (FT) and the International New York Times (INYT) newspapers. Both are produced by Hansaprint, in Finland, on the first Ricoh Pro VC60000 ever sold. A second VC60000 was installed by Hansaprint soon after the first and both produce loyalty programme materials, direct mail, transactional mail and books. As a result there has been a significant shift of volumes to inkjet from both offset and toner printing.

We also quickly added a second press to France’s first at La Galiote Prenant Group’s digital division CFI Technologies. CFI Technologies produces prestigious brochures and catalogues for brands such as La Redoute and Toyota. The deciding factor for Chairman Jérôme Binet was image quality compared to the printing cost as well as flexibility in terms of media.

Path to profitability
Inkjet has come of age in recent years and our clients are demanding higher quality in this medium. With the Pro VC60000’s efficiency, print head life and ink performance we can provide clients with an even higher quality and cost effective service.

We have assessed the capabilities of progressive print service providers, the needs of the markets they serve, and how the right technology investment can put them on a clear path to growth and profitability. Class leading technology is enabling us to help them develop and produce cost-efficiently high quality, differentiated print applications in volumes that their clients want.

We have helped them identify opportunities and positioned them to make the most of them.

It is clear the Ricoh Pro VC60000 has played a lead role. Now we are looking for more businesses to support as they seek to open new worlds of print production.