Alzheimer’s Research UK and Ricoh in powerful awareness campaign to explain diseases behind dementia
Ricoh Europe, London, 12 November 2019 - Alzheimer’s Research UK and Ricoh have teamed up to lift the lid on dementia with a powerful awareness campaign highlighting the many physical diseases that cause the condition. The campaign, Dementia Uncovered, includes a series of hard-hitting films that highlight the experiences of four people living with different forms of dementia, as well as the scientists striving to bring about new treatments.
David Mills, CEO, Ricoh Europe, comments: “Since the launch of our partnership in 2017, we have worked with Alzheimer’s Research UK on a number of initiatives to help raise awareness of dementia. We are proud of this new campaign and hope that it will challenge common misconceptions around dementia and provide a powerful insight into the lives of patients and scientists striving to find ways to prevent, treat and cure this debilitating disease.”
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