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Leading Change at Work

Technology is changing the way we work. At Ricoh, we ensure that change is positive for your teams and your business. We guide you through every step of the journey to ensure a seamless transition to a fully digital workspace.
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Hybrid and on-the-go set-ups are shaping our future. We take a holistic approach to designing, integrating and supporting your digital workspaces to nurture employee engagement and help you reach new levels of performance.
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Capturing the full value of cloud requires the right roadmap and team to execute it. We provide cloud solutions and expertise that make your business operations more agile, cost-effective and secure while pursuing next-generation innovation.
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Internet-enabled devices create new vulnerabilities to cyberattacks. We help you go on the offensive against cybercrime with intelligent cybersecurity services and solutions aligned to your core business processes.
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An excellent customer experience starts with a superior employee experience. Our highly-skilled team of data scientists and developers design, build, implement and service the solutions you need to exceed expectations at every touchpoint.
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The possibilities with print are endless. At Ricoh, we help you evolve, digitalise and create a sustainable business advantage; providing solutions on hardware, software and services that enable new opportunities within professional printing.
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Ricoh is well known for high-quality printers, digital duplicators and multifunction printers/scanners/copiers. With plenty of choices in speed, size and capabilities, you can select from the models and features that work best for your workgroup, office or classroom.
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Ricoh Insights - Overview

The three privacy priorities of winning brands

By Javier Diez-Aguirre, Vice President, Corporate Marketing, CSR & Environment, Ricoh Europe

Ricoh Europe, 29 June 2017 – There’s an old saying, “they may forget what you said — but they will never forget how you made them feel.” This rings remarkably true when it comes to customer service. It’s the quality of the impression you leave your customers with that will dictate your future revenue. 

This cuts both ways. 70% of consumers reported in Ricoh commissioned research that the best brands are those that pay close attention to their needs. At the same time, 89% of consumers would drop out of the buying process if they felt a brand was too intrusive. The line between helpful attention and unwanted intrusion is clearly one successful brands must walk.

Faced with an incredible breadth of choice, consumers increasingly care about connections with brands. They feel ‘loved’ by their favourite brands and ‘offended’ by their least. For small and medium sized businesses, this is a great opportunity. SMBs can use personal, intimate service levels to stand out from the pack.

To do this effectively brands have to show they respect customers after the initial sale. Personalised discounts and localised offers are a great way of securing loyalty. However, with politicians debating encryption, the GDPR1  looming in the EU and consumers becoming more distrustful of invasive data-policies, brands must tread carefully. They must be open to customer feedback on how they use data, and transparent around their policies. Crucially, they must refrain from over-stepping the mark of consumer trust or face the financial consequences.

To help aspiring brands navigate this privacy/personalisation minefield, we’ve collated three key insights from our recently commissioned research. These are ways that winning brands assure today’s privacy-savvy consumer:

  1. Be open and transparent - Identify where you can most easily communicate your data and privacy commitments to new and existing customers. Ensure this is done with full transparency and with clearly articulated terms and conditions. Consistency across all customer facing channels is crucial. Deploy tools such as external encryption and data compliance officers for your customers if necessary.   

  2. GDPR compliance - Many organisations, small and large, are trying to understand their new obligations under the incoming GDPR. To start they should examine the gaps between their existing compliance setup and state outlined in the GDPR. It’s likely that a number of changes will need to be made in order to reach the updated requirements. Remember; “when eating an elephant take one bite at a time”. Establish the timeframe and cost these changes will entail to avoid nasty surprises down the line. Work with third parties and partners where data protection needs to be embedded into services by design. This will ensure brands are fully prepared for the impact of the new regulation when it’s comes into force on 25th May 2018.  

  3. Maintain security across all devices and locations - Sensitive information is potentially at risk throughout its lifecycle. This is especially true when data are managed in a poorly controlled document environment. Brands have to securely distribute, share, track and manage confidential documents and data across the entire organisation. This means maintaining security standards at each stage of its lifecycle. Data cleansing services, for example, ensure that no personally identifiable or business critical information can be retained on the memory of multi-function printers once retired from operation, a key threat vector for small businesses.

It’s a tough line to walk, but the value of individually tailored communications is too great to forego. Simply put, successful brands have to personalise their interaction with customers to stand out. Smart data use can propel your brand to new heights. However, the best brands also constantly demonstrate that they are acting responsibly with the data they collect in a way that is respectful of their customers.

 For more information, visit www.ricoh-europe.com/thoughtleadership.


| About Ricoh |

Ricoh is empowering digital workplaces using innovative technologies and services that enable individuals to work smarter from anywhere.

With cultivated knowledge and organizational capabilities nurtured over its 85-year history, Ricoh is a leading provider of digital services, information management, and print and imaging solutions designed to support digital transformation and optimize business performance.

Headquartered in Tokyo, Ricoh Group has major operations throughout the world and its products and services now reach customers in approximately 200 countries and regions. In the financial year ended March 2022, Ricoh Group had worldwide sales of 1,758 billion yen (approx. 14.5 billion USD).

For further information, please visit www.ricoh-europe.com

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Ricoh Europe PLC
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