Company introduction:
Tchibo is a leading European coffee roaster and retailer headquartered in Hamburg, Germany. The family-owned business has over 70 years of experience preparing coffee and is also known for its innovative non-food product range, including clothing, household items, and small electronics. Tchibo employs over 11,000 people across eight countries and generates an annual revenue of €3.25 billion.
Challenge:
Tchibo creates new sales promotions every week, with very little time between the final pricing decisions and when the new product selection goes on sale. In that small window, the company creates, prints and distributes detailed merchandising and decoration instructions for all retail locations to support sales, shipped with the products. This highly time-critical task involves printing around 800,000 pages, including low-volume print runs and even corporate brochures and catalogues.
Solution and benefits:
After evaluating different vendors and models, Tchibo decided to install RICOH Pro™ C9200s and RICOH Pro™ C7200sx colour digital production printers and a RICOH Pro™ 8310s black and white device. To streamline prepress processes, the company selected RICOH TotalFlow Production Manager.™ With the new capabilities and enhanced automation, Tchibo has accelerated production and boosted productivity, helping to support stores and boost their sales opportunities.
“With our new Ricoh solution, we have modernised our print processes and accelerated innovation in our department, creating a solid foundation for the future. We are printing great quality materials for our thousands of retail locations on time, every time, which will help to drive sales.”
Christian Maaß
Team Lead General Services,Tchibo
