POCO is a successful home furnishing retailer, selling a wide assortment of furniture, textiles, electrical and household goods. POCO operates more than 125 superstores and is one of the largest home furnishers in Germany. The marketing-led business uses promotional advertising to drive retail footfall. High POCO-branded flyers and newspaper supplements are used to promote special offers. The offers are replicated in store with point of purchase advertising and promotional price tags. The marketing processes were time consuming and costly. Keen
to improve agility, POCO looked for a digital marketing platform.
Ricoh’s solution, based on its MarcomCentral platform, allows POCO to manage promotional assets in-house; improving control and reducing time to market. In addition, Ricoh’s FusionPro workflow supports controlled branch-level customisation and provides an automated end-to-end workflow for price tags. The solution has transformed POCO’s marketing dynamics,
significantly reducing time to market and enabling the company to run a wider variety of revenue generating promotional campaigns. With no need to use external agencies and internal headcount released to other projects, the company is also enjoying considerable cost benefits.
Challenge: Digital workflows and processes
Business size: Large business
Service Line: Production Printing