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CASE STUDY

Spearheading property market recovery in the midst of the pandemic

Ricoh 360-degree imaging technology develops virtual property tours, helping agents to attract buyers and save time

Headquartered in Poznan, Poland, Otodom operates an online real estate advertising platform that helps agents, investors, and developers to market domestic, commercial and industrial properties. 

Otodom engaged technology partners Ricoh, Asari, and Evryplace. Working together, they devised #ZdalnyAgent (“Remote Agent”) — a free solution that allows Otodom subscribers to capture, develop and embed three-dimensional virtual property tours into their listings.

When real-estate agents sign up online for #ZdalnyAgent, a courier delivers a Ricoh Theta V digital camera with tripod, case, and USB cable. The Ricoh solution enables the user to create 360-degree spatial images of their property in ultra-high-definition 4K resolution. After eight days, the courier collects the camera equipment to be dispatched to the next user.




“By working with Ricoh, we knew that we were partnering with pioneers in 360-degree imaging technologies. So far, we have sent out more than 50 cameras, and the feedback from real estate professionals has been very positive. In particular, they appreciate the ease of use of the Ricoh solution, which allows them to create high-resolution images at the touch of a button.”

Dorota Dwornik, Marketing Communication Specialist, Otodom



Summary

  • Challenge: Mobile & Flexible working
  • Industry: Other
  • Business size: Large business
  • Service Line: Ricoh Smart Integration

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