CUSTOMER STORY
AI and the future of work: how De Agostini Publishing is improving operational efficiency
The Company:
De Agostini Publishing is part of the De Agostini group, which operates in over 20 countries and specialises in the design, production, and distribution of collectibles, serialised literature, and hobby and educational products. The company’s business model is based on product innovation and broad international distribution.
Challenge:
For some time, De Agostini Publishing has been engaged in a business transformation process to enhance its sales, marketing, and supply chain operations. Technology projects play a central role in the initiative, enabling the company to streamline business processes, lift productivity, and support smarter decisions. For the next phase in the transformation, the company looked to support business users with artificial intelligence (AI).
Solution & Benefits:
Working with Mauden, a Ricoh company, De Agostini Publishing developed and implemented Daisy, an AI-powered virtual agent that searches the company’s knowledge base and provides quick, simple answers to business users. Daisy can find solutions to queries on everything from supply chain, marketing, and sales processes to information on how to use core systems, helping to reduce the volume of IT support tickets.
“We chose Mauden not simply for their technical and consulting expertise, but also because they presented concrete use cases that perfectly matched our needs. Mauden’s support was crucial during the design phase and, even before this, when we were evaluating the best service delivery method.”
Davide Ardizio,
Chief Information Officer, De Agostini Publishing
