CUSTOMER STORY
Improving client satisfaction and sustainability through Co-innovation with Ricoh
The Company:
Cards Unlimited is the leading manufacturer of gift and loyalty cards in the Netherlands. Formed in 2004, the company operates from a manufacturing facility near Amsterdam, and also produces RFID, membership, and credit cards, access passes, and accessories such as card holders and wristbands.
Challenge:
In recent years, Cards Unlimited has seen client preferences evolve significantly. Retailers and consumer brands now want to use more sustainable materials for their gift and loyalty cards, with highly personalised designs. To satisfy that demand, the company decided to invest in a new digital printer, which would enable high volume production on both paperboard and plastic, with the same image quality as its traditional offset print devices.
Solution & Benefits:
To improve its offerings, Cards Unlimited partnered with Ricoh to deploy a RICOH Pro C9500 digital sheetfed printer, customised and enhanced with the unique RICOH MediaMax service. The innovative solution enables the company to migrate volumes from its offset devices and print on sustainable paperboard and on plastic materials at high speed and scale. Generating a strong return on investment, the project has helped Cards Unlimited to improve client satisfaction, with shorter lead times and more options for personalisation and short run printing.
Solutions & services provided:
- Expert technical consultancy, implementation, user training
- RICOH Pro C9500 for high speed personalised production
- Ricoh MediaMax customisation for printing on thicker media
“The experience of working with Ricoh has been very positive. What we notice is that the questions we ask are always answered, which wasn’t always the case with other suppliers. Questions in a production environment need to be answered quickly, and Ricoh provides us with quick answers.”
Robin Bakker,
Operational Director, Cards Unlimited
