Case study
Austrian Post develops and launches an innovative digital out-of-home (DOOH) advertising concept, driving revenues and enabling clients to reach more consumers.
Company:
Austrian Post is an international postal, logistics, and business service provider with over 27,000 employees, and annual revenues of €2.8 billion. Innovation forms a key component in the company’s strategy. For example, in its core logistics business, Austrian Post harnesses artificial intelligence (AI) to automate processes in distribution centres and enhance customer service, and a fleet of electric vehicles to boost sustainability.
Challenge:
One important focus area for Austrian Post is delivering advertising and marketing services to help clients to improve their brand visibility and connect with potential customers. The organisation looked to expand into the fast-growing digital out-of-home (DOOH) media space, placing screens in the windows of its branches with high footfall, and offering clients the opportunity to broadcast their advertising to passing consumers.
Solution & Benefits:
To develop, launch, and scale the DOOH concept, Austrian Post partnered with Ricoh, and has so far deployed more than 140 digital advertisement screens in locations stretching across the whole country. Every week, the screens display around 620,000 client advertisements, positioning Austrian Post as a strong player in the digital advertisement market space in Austria. The new concept has also enabled the organisation to cross-sell and offer new advertising options to existing direct mail and marketing clients.
“With the backing from our top management, we have enhanced our range of advertising services and built up an innovative digital revenue stream with Ricoh. For us, this is just the start. We are already thinking about the next steps with new formats, touch points and additional business opportunities.”
Reinhardt Scheitl,
Head of Digital Out Of Home & New Business, Austrian Post
