Russian retail giant partners with Ricoh for bespoke point of purchase graphics printed on Ricoh Pro™ L5160

One of Russia’s largest retail groups, Lenta (ЛЕНТА) operates 250 hypermarkets and 135 supermarkets in 88 cities.  The value brand is recognised for its short run, price-led promotional campaigns. They are tailored to local market conditions and can include locally sourced products and differential pricing. At store level, the campaigns are supported with colourful point of purchase advertising.

Point of purchase advertising is critical to Lenta’s retail programme. More than 1 million bespoke communication posters are produced every year to meet Lenta’s in-store promotional requirements. The posters are printed by Ricoh’s Print Centre partner network. Ricoh’s regional print centres produce individually tailored posters for local stores. To ensure countrywide quality and consistency, every poster is printed to the same exacting standards using Ricoh Pro L5160 latex printers.