EFI's variable data printing (VDP) solutions offer scalable tools for producing effective one-to-one marketing campaigns and lead the print industry in speed, easy-of-use and flexibility. Fiery Central couples with Fiery to ensure an open platform by supporting the non-vendor specific PPML industry standard and other legacy proprietary languages. It readily integrates into existing workflows and provides centralized VDP job management to execute compelling personalized marketing programs efficiently.