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Ricoh and EFI™ Launch Four New Colour Solutions with Powerful, Pre-configured Controllers for Maximised Colour Performance

Amstelveen, The Netherlands, April 2007 – Ricoh Europe (Netherlands) B.V. and EFI today announced the introduction of the Aficio™MP C2500e1/MP C3000e1 and Aficio™MP C3500e1/MP C4500e1, an enhanced suite of colour multifunctional products (MFPs). Thanks to their industry leading, pre-configured EFI™ Fiery® colour digital print controllers, they deliver increased productivity, consistent colour, robust security and enhanced flexibility. In short, these versatile devices are the ideal solutions for general offices with short-run jobs that require maximised colour capabilities.

Harald List, Manager at Ricoh Europe’s Business Product Planning Group, is very pleased with the successful cooperation with EFI. “Combining our leading digital office equipment with EFI’s Fiery technology, we were able to develop these state-of-the-art colour managers which deliver consistent, superb image quality. They not only enhance workflow proficiency, but provide businesses with a valuable, competitive advantage.”

"The exciting launch of these new devices certainly supports our partner's objective of becoming a leading global provider of output and print solutions," said Jim Kano, vice president, Worldwide OEM Sales, EFI. "The new Aficio™MP C2500e1/MP C3000e1 and Aficio™MP C3500e1/MP C4500e1 continue the long history of EFI and Ricoh working together to provide increasingly innovative, high-value solutions for Ricoh customers."

Designed to speed up the printing process, these colour performers deliver up to 25, 30, 35, or 40 pages per minute (ppm) in vivid colour, and up to 25, 30, 35, or 45 ppm in black and white. What’s more, PDF, PostScript®, EPS, TIFF and font files can be directly downloaded to the Fiery, accelerating throughput capabilities. To produce undeviating, professional colour, the user friendly EFI Fiery ColorWise Pro Tools™ colour management software suite offers precise, high quality colour production from all applications, platforms and file formats. Colour output is consistent under any condition thanks to the calibrator module.

The Aficio™MP C2500e1/MP C3000e1 and Aficio™MP C3500e1/MP C4500e1 streamline the user’s document workflow with the Fiery Command WorkStation™ 4.5 utility. Serving as a virtual window into the MFP systems, this tool provides a real-time status report on all jobs being processed through the Ricoh devices. The systems' versatility can be further extended with the optional Fiery® Impose application, an in-RIP imposition tool that allows for last-minute revisions which can be made directly on the printing device.

Users can increase their flexibility and productivity by automatically arranging the pages of their print jobs to their specifications. A range of straightforward imposition tools, such as Speed Print, Mixed Media and Booklet Imposition allow customers to significantly cut down production time. Fiery Freeform2™ effortlessly reproduced documents which are partly standardised, partly variable, in one smooth run.

To simplify installation for IT managers, these devices can be connected to virtually any network, operating system or computer. To help the IT department comply with security standards, there’s User Authentication, Secure Printing, and Data Encryption, which control access to system functions, restrict colour usage and limit access to sensitive information. Furthermore, all traces of job data on the Fiery Hard Disk Drive (HDD) are continuously removed, while data on the MFPs’ HDD is automatically overwritten after each copy and fax job.

The Aficio™MP C2500e1/MP C3000e1 and Aficio™MP C3500e1/MP C4500e1 are the latest additions to Ricoh’s advanced range of digital office equipment. Ricoh currently manufactures one of the world’s most extensive line ups of printers, copiers, scanners, faxes and multifunctional devices, as well as advanced software solutions.

*More about Aficio™MP C2500e1
*More about Aficio™MP C3000e1
*More about Aficio™MP C3500e1
*More about Aficio™MP C4500e1

About Ricoh
Ricoh Europe (Netherlands) B.V. is the European headquarters of Ricoh Company Ltd., the leading global manufacturer of office equipment, located in Amstelveen, The Netherlands. It is responsible for marketing, sales and service of Ricoh products in Europe, the Middle East and Africa. In Europe, Ricoh has three manufacturing sites: two at Ricoh UK Products Ltd. Telford, UK; GR Advanced Materials Ltd., Stirling, UK; and Ricoh Industrie France S.A., Colmar, France. In addition, Ricoh Europe’s European network comprises 14 sales subsidiaries and affiliates. In the fiscal year ended March 31, 2006, revenues from Ricoh’s European operations totalled over € 3.15 billion, accounting for 22.7% of the company’s global revenues. Ricoh’s worldwide sales increased by 5.6% totalling ¥ 1,915 billion (€ 13.9 billion).

About EFI
EFI is the world leader in colour digital print servers, superwide format printers and inks, and commercial and enterprise print management solutions. EFI’s award winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company’s robust product portfolio includes Fiery® digital colour print servers, VUTEk® superwide digital inkjet printers, UV and solvent inks, industrial inkjet printing systems, print production workflow and management information software, and corporate printing solutions. EFI maintains 23 offices worldwide.
For further information please contact:

Ricoh Europe (Netherlands) B.V.
Peter T. Van der Kaag
Tel.: +31 (0)20 54 74 153
Fax: +31 (0)20 54 74 222
E-mail:postmaster@ricoh-europe.com
Home page:www.ricoh-europe.com

EFI Europe
Oliver Luedtke
Sr Manager, Marketing Europe
Tel.: +49 2102 7454 100
Fax: +49 2102 7454 111
E-mail:oliver.luedtke@efi.com
Home page:www.efi.com




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