The sponsorship is part of the long-term contract between Rich and the FIS (International Ski Federation) and marks the long cooperation between the FIS and Ricoh. From the 4-Hill tournament in 1988 onwards Ricoh has been involved in the World Cup Ski Jump. Initially as copy and fax service supplier, Ricoh nowadays is responsible for data and timing provision.

"The FIS World Cup Ski Jump embodies all we offer as a company" explains Peter Van der Kaag, General Manager for Corporate Communication at Ricoh Europe B.V. "It is a great marriage of speed, skills, know-how and experience – all ingredients for success in corporate life as well. It’s fast, international and very visual, elements that inspire and drive Ricoh too and we believe the competition encourages the spirit of achievement and honest sportsmanship among the young."

Ricoh’s sponsorship involvement extends further than financial support. Provision of the data and timing services involves technical wizardry, people and equipment. On behalf of WIGE MEDIA AG, a long standing Ricoh partner, the on-site timing, data, copy and fax service, as well as the TV inserts – are provided by ST SPORTSERVICE GmbH. 

Sponsorship support is important in many sports. It may moderate ticket prices, support facility maintenance and upgrade event organisation. International sports associations like the FIS are often challenged in achieving year-end budget and sponsorship represents an effective assist without compromising the spirit of unbiased best efforts. 

Ricoh currently manufactures one of the world’s most extensive line-ups of copiers, printers, scanners, faxes and multifunctional devices as well as advanced software solutions.