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Ricoh Launches the Aficio™MP C1500SP Introducing a Revolutionary Way to Benefit from Colour in the Lower Office Segment

Amstelveen, the Netherlands, June 2006 -- Ricoh Europe B.V. launched the Aficio™MP C1500SP colour multifunction product (MFP) offering print, copy, scan and fax capabilities. The Aficio™MP C1500SP is the first model that represents a new generation of Ricoh MFPs. As a first multifunction model to employ Ricoh’s new printing technology, the Aficio™MP C1500SP is capable of delivering up to A3 sized colour output at a very affordable price level.

The demand for print devices with colour capability is rapidly growing. Yet, the initial and running costs of colour MFPs are often prohibiting for smaller offices and workgroups. Ricoh is meeting this need in a completely different way by introducing a new print technology based on a liquid gel with excellent drying characteristics, rather than conventional toner or ink. By utilising this Ricoh patented Liquid Gel™, the Aficio™MP C1500SP produces instantly touch dry, waterproof and sun resistant colour prints and copies. Contrary to traditional technologies, Liquid Gel™ requires no developer or fusing unit, meaning exceptionally low energy consumption (maximum 250 W), minimum maintenance and reduced operation costs.

The Aficio™MP C1500SP has been designed with the user in mind. Printing and copying is at 15 pages in black and white and 6 pages in full colour per minute, while the scanner handles up to 42 originals per minute. Automatic duplexing is available for all functions and media versatility is exceptional supporting paper types up to 220 g/m². In addition to simple and fast paper refills and consumable replacement, the ergonomic operation panel can be tilted providing optimum accessibility. Bundled utilities facilitate remote programming and monitoring benefiting both users and network administrators. 

Printing is supported by various drivers such as the Ricoh RPCS™ driver, PCL5c, PCL6 and genuine PostScript® 3™ (option), while security measures are up to the latest standards. Multiple authentication methods, password protection and optional automatic overwriting of data on the Hard Disk Drive after each copy, scan, fax and print job are available.

"The Aficio™MP C1500SP clearly reflects our ambition to be frontrunner in the imaging industry," says Jeroen van Beem, Senior Product Manager at Ricoh Europe B.V. "Without a doubt this is the most innovative product that is being brought to the market these days. From customer feedback we learned that there is a necessity for a colour MFP designed for the specific needs and document volumes of a small company or workgroup. The Aficio™MP C1500SP is a superb solution for customers who want to benefit from the advantages of multifunctionality and the possibility of using colour at the same time. Our developers put great emphasis on machine durability ensuring optimum quality during the MP C1500SP’s entire life.”

Using the special Level Color™mode, the cost per page of colour output is similar to black and white output. Using this mode the device recognises colour images and graphics embedded in a document and prints them at 50% thickness. At the same time, contrary to so-called ‘Draft’ modes currently in the market, the Level Color™mode ensures perfectly crisp and sharp black texts at 100% thickness.
Document sharing is simplified as well with the Aficio™MP C1500SP. Ricoh’s ‘scan to’ technology makes it simple to send all types of documents to any location, instantly and securely. In addition, faxes can be sent directly from the PC, and photos printed directly, without the need for a computer. 

Like all of Ricoh’s products, the Aficio™MP C1500SP’s design is based on minimum impact on the environment. Energy consumption is extremely low and noise levels and ozone emissions are minimal. 

The Aficio™MP C1500SP is the latest addition to Ricoh's MFP range. Ricoh currently manufactures one of the world's most extensive line ups of copiers, MFPs, scanners, faxes and multifunctional devices, as well as advanced software solutions.

*More about Aficio™MP C1500SP

Note to editors
Ricoh Europe (Netherlands) B.V. is the European headquarters of Ricoh Company Ltd., the leading global manufacturer of office equipment, located in Amstelveen, The Netherlands. It is responsible for marketing, sales and service of Ricoh products in Europe, the Middle East and Africa. In Europe, Ricoh has three manufacturing sites: two at Ricoh UK Products Ltd. Telford, UK; GR Advanced Materials Ltd., Stirling, UK; and Ricoh Industrie France S.A., Colmar, France. In addition, the Ricoh European Group comprises sales subsidiaries and affiliates in 21 countries. In the fiscal year ended March 31, 2006, revenues from Ricoh’s European operations totalled over € 3.15 billion, accounting for 22.7% of the company’s global revenues. Ricoh’s worldwide sales increased by 5.6% totalling ¥ 1,915 billion (€ 13.9 billion).. 

For further information please contact:
Ricoh Europe (Netherlands) B.V.
Peter T. Van der Kaag
Tel.: +31 (0)20 54 74 153
Fax: +31 (0)20 54 74 222
E-mail: postmaster@ricoh-europe.com
Home page: www.ricoh-europe.com




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