Under the agreement, Ricoh is "Official Office Solutions Provider of the ATP" and will receive prominent exposure in all ATP communication platforms; especially in the popular and widely quoted ATP statistical charts. The charts are renamed into the "Ricoh ATP Match Facts" and provide a deeper statistical analysis to media and tennis fans worldwide.
In the European region, Ricoh supports the ATP Masters tournaments in Monte Carlo (April 11th - 17th), Rome (May, 2nd - 8th), Hamburg (May 9th - 15th), Madrid (October, 17th - 23rd) and Paris (October 31st - November 6th) as well as the “Queens” grass court tournament of London (June, 6th - 12th). As part of the agreement Ricoh has also adopted the presentation of the annual ATP’s Fan’s Favourite Award.
Peter Van der Kaag, General Manager, Corporate Communications, Ricoh Europe B.V., said: "Expanding our sponsorships with tennis was a logical choice. The popularity of the sport and its appeal to our target audiences offer a perfect stage for our business. Moreover, the ATP tennis sponsorship fits perfectly in our “environmental” sponsoring policy. We look forward to developing our relationship with the ATP over a long and successful partnership."
"On behalf of all the players, I would like to welcome new partner Ricoh to our tennis family," said ATP Player Council President, Rainer Schuettler. "We think this is the beginning of an exciting partnership and we look forward to building a strong connection between us (ATP), our fans and Ricoh."
ATP Properties Chief Executive Officer, Richard Davies said: "Ricoh has established itself as an internationally recognised industry leader and we are excited to count this world class brand as a partner of ATP tennis.”
Ricoh's partnership with the ATP marks its largest foray into the sport and adds to the marketing momentum generated by ATP Properties in 2004 when it added a significant worldwide partnership with the INDESIT company, sponsor of the INDESIT ATP Race, to its roster of partners led by Mercedes-Benz and other leading brands including Lotto Sport Italia, Club Med, Waterford Crystal, Penn, Luxilon and Skies America Publishing.
About ATP
With 64 tournaments in 30 countries, the ATP showcases the finest athletes competing in the world's most exciting venues. From Australia to Europe and the Americas to Asia, the season long INDESIT ATP 2005 Race unites players and tournaments in a quest for success. The world's premier stars compete all season for INDESIT ATP 2005 Race points as they seek to secure a coveted spot in the Tennis Masters Cup, the year end championship to be held November 12th – 20th in Shanghai, China, and a chance to claim the title of World No. 1. For more information, please visit www.atptennis.com.
For further information on ATP, please contact:
ATP Europe
Nicola Arzani
Tel.: +377 9797 0404
E-mail: narzani@atptennis.com
Home page: www.atptennis.com