The simple elegant design reflects Ricoh’s three core values: 
1) Simplify knowledge creation.
2) Think solutions that fit.
3) Harmonise with the environment. 

The rounded edges of the new logo were designed to express intelligence tempered by a friendly and human disposition. At the same time readability on a global scale is greatly enhanced. 

Since 1986, when the current logo was in use, Ricoh has grown into a global leader in the office solutions business, especially after the advent of the networked digital era. As Ricoh approaches its 70th anniversary, in February 2006, the timing is perfect for an affirmation of Ricoh as a global brand. 

About RICOH
A pioneer in digital office equipment, Ricoh offers a broad range of digital, networked products, including copiers, printers, fax machines. Ricoh also competes in the digital camera field. With 395 consolidated subsidiaries worldwide, Ricoh employs 75,000 people with total sales of $17 billion. The Ricoh Group currently enjoys No.1 market share for plain paper copiers in Europe, Japan and No.2 share in the USA. Please visit www.ricoh.com.

For further information please contact:
Ricoh Company, Ltd.
Francis Harrison
Tel.: +81 3-5411-4705 (Japan)
E-mail: francis.harrison@nts.ricoh.co.jp

Ricoh Europe B.V.
Peter T. Van der Kaag
Tel.: +31 (0)20 5474 153 (Holland)
E-mail: peter.t.van-der-kaag@ricoh-europe.com

Ricoh Corporation
Russell Marchetta
Tel.: +1-973-882-2075 (USA)
E-mail: russell.marchetta@ricoh-usa.com

Ricoh Asia Pacific Pte Ltd.
Evelyn Wee
Tel.: +65 6830-5888 (Singapore)
E-mail: evelyn_wee@rapp.ricoh.com

Ricoh China Co. Ltd.
Stephen Wong
Tel.: 86-021-5396-6888 ext. 262
E-mail: stepwong@rcn.ricoh.com