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Why you need to put customer communications on the boardroom’s agenda today

The cut-throat market of today requires companies to constantly seek new ways to innovate, make cost-effective spending decisions and apply technology best suited for growth across the entire business. When it comes to customer communications, it can be tempting to take a scattered approach to attracting new customers and upselling to your current base. But how successful is this tactic?

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The three steps for SMEs to drive customer excellence through targeted communications

Exceptional customer service is the hallmark of the SME. A smaller client base often makes it much easier to know individual customers and understand their specific needs. How SMEs look to communicate with their customers should naturally be an extension of this service, a lesson which is clear in recent research sponsored by Ricoh Europe.

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Three simple steps to ensure branded communications hit the mark

It’s a phenomenon we can all relate to. Coming home from a long day at work to find a mountain of leaflets, brochures, fliers and bills stuffed into our letterbox or piled unceremoniously by the front-door. Add to this the flood of unsolicited emails, texts and calls from brands and the average consumer receives nearly fifty pieces of branded communication each week, according to new research commissioned by Ricoh Europe.

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