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Ricoh launches 3rd Edition of European Programming Contest with Sun Microsystems

Amstelveen, The Netherlands, November 2006 – Ricoh Europe B.V. announced a new edition of the European ‘Ricoh & the Sun Java™ Platform – Powered by U’ Programming Contest. Following the success of the previous years, Ricoh and co-sponsor Sun Microsystems, Inc. are once again challenging young developers to create innovative Java™ technology based applications for Ricoh’s Aficio™ multifunctional products (MFPs) and laser printers.

In last year’s edition of the contest, 154 students from 31 universities across Europe were able to try the practically unlimited possibilities for creating customised Java™ technology based applications on Ricoh devices. The students developed many original applications, including RSS feeds, special Barcodes to control output, and Sudoku games.

This year, students will be developing applications through the new version of Ricoh’s SDK/J, the company’s Java™ technology based Software Development Kit. SDK/J version 2 takes development possibilities even further by giving access to more functionality within the Ricoh devices. The colour displays of the latest generation of Ricoh MFPs will no doubt inspire new applications.

The European Final will take place on the 19th and 20th of April 2007 at the Sun Microsystems Development Centre in Prague, Czech Republic. All the national winners will be invited, as well as the best developer(s) in the ‘wild card’ category, a newly introduced category for entries from any of the other European countries.

Registration for the contest has opened on the 1st of October and will close on the 15th of December 2006. Universities and students are invited to register now via the web site http://edu.ricoh-developer.com.

Throughout the contest, students can win a multitude of prizes, including Ricoh GelSprinter™ colour printers, Ricoh digital cameras, vouchers for Sun exams, iPod® Videos and an exciting trip to the European final in Prague. Furthermore, the European winning team will be awarded with the trip to the 2007 JavaOne(SM) Conference in San Francisco, USA. 

"The Java™ ecosystem continues to grow and the use of Java™ technology continues to expand," said Ingrid van den Hoogen, Senior Vice President of Brand, Communications & Integrated Marketing at Sun Microsystems, Inc. "We are excited to continue to see Ricoh reach out to the 4.5 million Java™ developers and encourage them to programme in new and innovative ways to Ricoh's platform using Java™ technology."

Sonny Mori, Senior General Manager of Ricoh’s European Marketing Group, added: “It is with great joy that we see this contest expanding from year to year both geographically as in number of participants. This will give more students the opportunity to gain valuable practical work experience, learn more about embedded solutions development, and establish contacts with two leading international IT corporations.”

Note to editors

About Ricoh
Ricoh Europe PLC is the EMEA Headquarters of Ricoh Company Ltd., the leading global manufacturer of office equipment, located in London, United Kingdom and Amstelveen, the Netherlands. Ricoh’s EMEA operations comprise 47 sales subsidiaries and affiliates.  In the fiscal year ended 31 March 2007, revenues from Ricoh’s EMEA operations totalled over € 3.3 billion, accounting for 24.5% of the company’s global revenues. Ricoh’s worldwide sales increased by 8.4% totalling ¥ 2,068.9 billion (€ 13.4 billion).

About Sun Microsystems, Inc.
Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- "The Network is the Computer" -- Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com.
Sun, Sun Microsystems, the Sun logo, Solaris, Java, JavaOne, the Java logo and The Network is the Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

Ricoh Developer Programme terms and conditions
The official sponsor of the “Ricoh & Java™ Developer Challenge” (“Challenge”) is Ricoh Europe PLC (“Ricoh”), a British corporation, with its registered offices at 66 Chiltern Street, London, W1U 4AG, United Kingdom. Students currently enrolled at a University are invited to develop (proof of concept) solutions using Java™ ME and Ricoh SDK/J technology. To enter the Challenge, each University must register at http://edu.ricoh-developer.com/  (“Website ”),during which the University agrees to the terms and conditions set by Ricoh. Students are only allowed to participate in the Challenge if their University has previously agreed to participate. Participating students have to register on the Website at which time they must accept the Personal Data Statement, the SDK/J Student License Agreement and the Rules and Regulations of the Challenge. The full Rules and Regulations of the Challenge are available on http://edu-ricoh-developer.com/. You can also request Ricoh to send you a copy of the Rules and Regulations by emailing contest@ricoh-europe.com.

Nothing in this agreement may be construed as giving rights to or a license in such trademarks.

For further information, please contact:

Ricoh Europe PLC     
Peter T. Van der Kaag     
Tel.: +44 (0)20 7465 1153    
Tel.: +31 (0)20 54 74 153
E-mail: press@ricoh-europe.com   

Ricoh Europe PLC
Janice Gibson
Tel.: +44 (0) 20 7465 1107
E-mail: press@ricoh-europe.com


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