Creative Digital Supports Digital Growth with Investment in Ricoh Pro™ C901 and Ricoh Pro™ C751

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Creative Digital Supports Digital Growth with Investment in Ricoh Pro™ C901 and Ricoh Pro™ C751

London, May 2012   – Creative Digital Printing a 13-employee design-to-print-to-finish specialist located in Shrewsbury, England, and founded 11 years ago, has chosen Ricoh’s Pro™C901 Graphic Arts Edition and Pro™C751 digital colour presses to better position the company for future growth. Creative Digital provides a wide range of commercial printing to a varied client base, ranging from blue chip companies and multinational businesses to local operations and sole proprietors.

Chris Henderson, Managing Director, was keen to identify and embrace new growth opportunities. “We try to do things differently,” he explains. “Our work consists primarily of commercial applications like stationery and marketing collateral, but we have also been involved in variable data campaigns that include personalised web microsites . We believe that partnering with Ricoh is our best way forward, and the new presses will enable us to offer a complete print solution to all our customers, tailored to their individual requirements. The new presses will also offer us the flexibility we need to produce everything in house, from initial concept to the final product.”

Creative Digital prides itself on its responsiveness to customer needs. “We call it crisis management print,” Henderson explains. “Anything we add to our print production portfolio must support that. Our work is a combination of high end and truly on demand. We undertake projects most people wouldn’t dream of. There are a lot of companies out there that can provide very quick turnaround, but deliver what we describe as toner-based imagery. It doesn’t look like conventional offset. Our objective is to offer customers the best of all worlds. They know they can have a very good quality product, which can also include variable data, and our new Ricoh presses will only enhance those capabilities for us and for our customers.”

With two monochrome digital presses already in operation, Henderson was looking to add colour digital, and he took advantage of the opportunity to test files at Ricoh’s manufacturing and media qualification centre in Telford, England to determine whether the presses would meet his needs. “We were knocked out,” Henderson said. “The quality was spot on. We also liked the fact that these presses offer the same flexibility as our current equipment in terms of the ability to print on a wide range of substrates, including textured board.”

Henderson’s primary criterion was a digital press that could produce offset quality. He adds, “Many of our clients expect to see their work produced at the same level of quality we have always had. In the past, when we have looked at new digital print engines and compared their output to offset, we have not found the quality to be satisfactory. Our opinion of digital colour changed when we saw the Ricoh results.”

In addition to the quality, Henderson points out that the Pro™C901 offered the perfect price/quality ratio while the Pro™C751 was chosen because of its capabilities to handle a wide range of substrates. He adds: “We have one customer in particular that uses a lot of textured board, which can be a difficult substrate to print on. The Pro™C751 copes with it very well, and that gave us a unique digital solution we could offer to that customer and others. It had been an area we struggled with but we should be in very good shape from now on.”

Another important factor in Creative Digital’s decision process was the company’s positive experiences with Ricoh in the past. Henderson says, “We knew we could count on the proven quality of Ricoh’s service and support to ensure that we get the most out of our investment.”
Henderson concludes: “To us, Ricoh stands for reliability, confidence, and partnership. Its ethos matches ours. The fact that the Ricoh team wants to partner with us means that we don’t feel that we are alone. This is especially critical since the marketplace is changing so rapidly. It is a good feeling to have a manufacturer partner that truly supports you as you look for new ways to generate business. We know they will be there for us through our transition and will help us be better prepared for whatever the future holds.”

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| About Ricoh | 

Ricoh is a global technology company specialising in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group, operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialised industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees. For further information, please visit  

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