Improving document processes can help sales and product development organisations capitalise on new business opportunities, says Ricoh

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Improving document processes can help sales and product development organisations capitalise on new business opportunities, says Ricoh

Improving document processes can help sales and product development organisations capitalise on new business opportunities

Research shows potential of improved processes to enhance organisational collaboration and speed time to market 

London, 23 October 2012Ricoh Europe today announced that improving document and information processes can significantly help organisations seize new business opportunities such as: faster time to market with new offerings, rapidly addressing customer needs, reacting more quickly to changing market dynamics and winning competitive business.  These findings are supported and summarised in a recent IDC white paper sponsored by Ricoh1.

A product of Ricoh’s new Process Imperative initiative to promote improved document and information management, the IDC global study surveyed 1,516 document-driven business process owners and information workers.

New business opportunities defined
According to the study, document processes are important to an organisation’s revenue but can have a bigger impact on time to market. Ninety-one (91) percent of respondents said that optimising customer-facing processes would help speed time to market – on average by 13 percent.  Improved processes enable teams closest to customers – such as sales and marketing – to quickly and accurately convey opportunities they have identified to design and development teams responsible for new product or service creation. The ability to supply information to the right people, at the right time and in the right format can easily make the difference between being a leader or a laggard – and success or failure of a new business initiative.

The research also found improving processes can help sales and product-development organisations create new market opportunities. Study respondents said fixing document processes would help their organisation more rapidly address customer needs (78 percent); respond more quickly to market changes (65 percent); and improve their competitive stance (63 percent). Improved processes can also help cement customers’ loyalty to an organisation and decrease the chances that they will defect to a competitor, according to the study.  Companies with outstanding document processes can capitalise on the vulnerabilities of their competitors’ inferior customer service.

“The benefits of optimising business processes are real, and they are profound,” said Sergio Kato, Deputy General Manager, Ricoh Global Marketing Group/Services Business Center. “Improving business processes is one of those very rare initiatives that can reduce costs, drive new business opportunities, speed time to market and most importantly potentially increase revenue. The investment is usually modest compared to the return, which can be substantial.”

Ricoh has mastered a process for continual process improvement over decades of work with thousands of Managed Document Services clients. Concludes Kato, “Change is difficult, but following best practices and leveraging years of document management experience can make it easier. Equally important is sustaining the change and continually improving on it.”

For more research findings and resources on how improved processes can help businesses improve revenue and manage risk visit

1 IDC White Paper sponsored by Ricoh, “Organisational Blind Spot: The Role of Document-Driven Business Processes in Driving Top-Line Growth,” September 2012 

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About the Process Imperative

Ricoh’s Process Imperative is an on-going initiative to promote understanding of new document and information processing paradigms that help enterprises leverage the collective wisdom embodied in their organisations. This initiative will fund research and provide resources, like those found on this site, which combine Ricoh’s document and information process expertise with that of industry visionaries, our partners and our customers. The insights gained through this work help businesses transform their business processes to improve productivity and drive out cost by delivering the right information, at the right time, in the right form.

| About Ricoh | 

Ricoh is a global technology company specialising in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group, operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialised industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees. For further information, please visit  

For further information, please contact:
Ricoh Europe PLC
Janice Gibson/Louise Yarrall 
Tel: +44 (0) 20 7465 1153
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