|  | |  Ricoh and ATP have been partners since March 2005. As the world’s only and truly global sporting circuit, attracting millions of fans, this partnership fits perfectly with our desire to innovate and to succeed throughout the world. |
As the Official Office Solutions partner of the ATP, the Ricoh logo is displayed alongside the serving speedometer and is prominently positioned on the Ricoh Umpire’s chair, a favourite TV hotspot. We also sponsor the Hawkeye graphics at a number of ATP Masters Series events in Europe. The Hawk Eye is an animated reconstruction of the movements of the ball and is used to determine if the ball is ‘in’ or ‘out’. The agreement also includes our sponsorship of the official ATP Match Facts, available online and distributed after every ATP Tour match.
In addition to brand awareness, the ATP back-office operations rely on our printing and copying solutions, utilising our digital office equipment to support the onsite needs of the most prestigious ATP European events. The average output over a week of tournament ranges from 100,000 to 200,000 pages of information distributed to officials, media and sponsors.
Ricoh Europe Extends ATP Sponsorship by 3 Years |  |
 allowing the ATP to continue to take advantage of our digital office equipment to support its on-site needs. The deal includes the ATP Masters 1000 in Monte-Carlo, Madrid, Rome, Paris, the Masters 500 in Hamburg and the exciting new addition of the World Tour Finals in London. We will sponsor the official ATP MatchFacts, distributed after every ATP Tour match, and the Hawkeye graphics at a number of ATP Masters Series events in Europe.
Simon Sasaki, Chairman and CEO, Ricoh Europe PLC, said: “Our partnership with the ATP links seamlessly into the values of Ricoh. Just like the professional players, we too are experts in our industry and like the players; we are continually enhancing and developing our skills to provide a winning service for our customers.” The ATP Executive Chairman and President, added: “I am delighted that a global business leader like Ricoh shares our excitement for the future of men’s professional tennis. We have a wide ranging vision for our sport’s future that will help us unlock its true, global potential. I could not be more thrilled that Ricoh has extended its partnership with us for a further three years.”
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